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Andrew Crossland decided to become a full time Travel Agent in 1983, having had considerable exposure to the industry in his Saturday job of two years being a Travel Agent’s assistant. During the next six years of selling holidays and working his way to manager, he came to be involved in the implementation of view data and the system design for Pendle Airtours, which later would be known as Airtours and MyTravel. He continued his work on developing the view data system throughout his next seven years at Airtours where he worked on tour operating, utilising his skills in brochure pricing, lates pricing, flight planning and general commercial and yield management.
In 1997, Andrew Crossland took the mantle of Commercial Director for the Los Angeles branch of Sunquest Holidays, a part of MyTravel NALG but turned down an offer to continue his work in Canada the following year in order to return to Europe where he would be Business Development Director to MyTravel WELG in Belgium. While in this post, he strengthened flight planning and system evaluation with Air Belgium, and gainfully introduced and implemented the SLG charter holidays reservation system, Vits, to Belgium, France and the Netherlands. Consequently, a year and a half later, he developed a worldwide travel portal akin to Expedia for MyTravel eMedia’s operating countries.
Following MyTravel’s substantial losses in the early 2000s, Mercer Management Consultants were brought in to oversee the MyTravel PLC Turnaround Project. Andrew Crossland, as an expert in brochure pricing, lates pricing and yield management, collaborated with MMC in establishing new systems for these problem areas within MyTravel and worked with them further to create a competitive analysis system and profitability reviews.
In 2004, Andrew Crossland was one of the four founding Directors of Rentalcars - a start-up car rental broker business in Manchester. Operating as IT Director, he helped build the business from nothing to a final earn out valuation of just under £1bn in April 2013 when Rentalcars was sold to the Priceline Group, at which point the company was operating in over 250 countries, 45 languages and 25 currencies, all on only one system.