Building your reputation as a writer

Building your reputation as a writer

There are millions of people who dream of having a career as a writer. For many of them, the literary ability that it takes to get to the top might be beyond them. However, there are plenty of talented people who have what it takes, yet don’t seem to be able to make the leap from writing for pleasure to doing it for a profession.

That’s because, like every other creative industry, being a successful writer is also about forging a reputation. Build your personal brand and you’ll find that making it as a writer becomes that little bit easier. Here’s how to do it.

Create relatable content

It all boils down to this. People need to be interested in reading what you write. Of course, people’s interests are wide and varied but you should always try and keep what you write fresh, interesting and relevant. Regurgitating old ideas is never going to make your name.

You need a website

Self-promotion might not sit all that comfortably with some people but in order to succeed you have to play the game. Get a website and keep it updated with your latest work. Link to your work and use it to build your brand. You should also keep a blog, with original and interesting content to bring people in.


Success in the creative industries is as much about who you know as what you know. Reach out to established writers and ask for tips or help. Meet fellow writers in a similar position, join groups and be active on social media. It’s also worth submitting your work to publications and competitions.

Get published

As a writer you need a platform. So, do what it takes to get published. The more people who can see your work, the better. If your efforts sit on your computer, then you’ll never get anywhere.

Social media

This is key to several of the above areas. It’s a great place to reach out and connect with other writers, as well as a great place to publish your work and link to your blog and website. Choose your platforms wisely and take the time to keep your brand and reputation going.

If you would like to know more about how to manage your reputation as a writer, and for guidance on how to build your literary brand, get in touch with a member of our team.

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