Building your reputation as a tech entrepreneur

Building your reputation as a tech entrepreneur

Throughout various stages of human history, different types of people have been held up as paragons of human achievement. Over the centuries they have typically been kings and queens, great explorers and religious leaders.

Moving into the 20th century and a more secular and democratic world emerged. With it came new ideas of what constituted greatness. These included film stars, political leaders, revolutionaries and even musicians. However, as the 20th century gave way to the 21st, a new type of person became the go-to example: the tech entrepreneur.

People like Steve Jobs and Bill Gates became household names. These were the people we wanted our children to emulate. They were genuinely changing the world with their ideas, perhaps on a scale not seen since the great political movements of the early 19th century – and arguably in a much more positive way.

As these tech leaders came to the fore, they were seen as beacons of intelligence, hard work and creative spirit. They seemed to demonstrate that everything was possible if you applied yourself to your ideas. However, once again we had forgotten one key aspect – that everyone is human and therefore flawed.

After having been on an untouchable pedestal, suddenly people started to ask questions about the accumulation of wealth of people like Gates and Facebook’s Mark Zuckerberg. Accusations were made about Steve Jobs’ business and management style. Even the other-worldly Elon Musk ended up in court after a Twitter spat.

The lesson we once again learned is that reputation matters. And in the tech world, where personality has come to be so associated with brand, it matters a lot. Anyone keen on making a difference in the tech world knows that managing their reputation is essential.

The things that are written about them in newspapers, magazines and online could make a difference to the success of their brand. In the 21st century, there is no escaping the fact that your reputation has a significant digital presence. And when something has appeared online, there is no expunging it from the records. Which is why reputation management needs to be so thorough.

One of the key ways of doing this is to create biographical materials that present you in the right way. Whether it’s for a company website, newspaper interview or a simple social media profile, the way you present yourself and your story can have a big influence on the way you’re perceived in the media. This in turn impacts your effectiveness as an entrepreneur in the tech world.

If you would like to find out more about how we can help you to manage your reputation, get in touch with a member of our team.

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